Who they are: HyperCurrent uses industry-leading technology, protocols and protection to productize a business’s Application Programming Interface (API).

What we created & why: Full branding package to include: collateral, initial website design, specialized graphics, and multiple application icons.

The initial ask for the HyperCurrent logo/brand was for something subtle, unique and modern incorporating a sleekness that would standout from other business logos currently within their industry.

The four individual application icons were requested to be aggressive, animalistic and custom while representing a touch of the main overarching logo.

Who they are: Concept brand design for coffee shop that also sells pre-packaged coffee in the store as well as in other retail locations.

What we created & why: Full Branding Package & Moodboard

The goal was to create a fully customized and casual/artistic look & feel for both the storefront as well as packaging of Cockadoodle Coffee. All of the visual elements (logo, package illustrations & design, coffee bean pattern) and font are original and created just for Cockadoodle.

Who they are: A mobile service providing a treadmill availability to allowing your dog to receive a 20-minute walk to generate exercise while promoting overall health, eliminating restlessness and keeping your pet in an ideal healthy weight.

What we created & why: Identity design

The concept behind the logo was to incorporate a playful experience not only for man/woman’s best friend but also the pet owner as well. The logo highlights motion as well as visually representing the treadmill around the title.

What They Say: MadCat Branding was the greatest choice I made for my new business. When you can sit face to face, you can transmit your passion along with the idea much better than you could in writing or over the phone. Neil and Ashley fed off my passion through face to face meetings to translate my vision into a work of art. It truly felt like I had a partner who beleived in the underlying business. Neil walked us throught the design process from brainstorming, design, revisions, and delivery. They met all set deadlines and accomadated my racing thoughts when I wanted to tweak an element of the design. MadCat Branding will help you create an identity for your business. One that you and your team can be proud of. – NATHANIEL LOPEZ

Who they are: Photographers specializing in fine art photography, portraits, adult cake smashes, wedding & travel photography. They capture artistic perspectives through their unique style.

What we created & why: Branding & identity design for Studio 151, Sweet Memories & Wanderlust

The Studio 151 brand has two supporting brands within it, Sweet Memories and Wanderlust, that focus on unique areas of photography and clientele.  The goal was to create a suite of logos that all work together with a similar look and feel while targeting the different areas of photography. A custom font was constructed for all three logos to create consistency throughout.

In addition to the main logos a secondary sub-mark was also custom created to be used as a visual icon for the main logo.

What They Say: The initial meeting to understand what we needed was easy and the overall experience, just amazing. The turnaround time for the prototypes was quick and then end-game designs were done sooner than we even hoped! They really came through for us with creating cohesive logo designs. – SAMANTHA MARSHALL

Who they are: A blog site & social media community of people who strive to own less through decluttering. 

 What we created & why: Branding & Identity design 

 The overall brand experience for the user is meant to be simple, calm and inviting. With a focus on simplicity, the mark plays on a simple but elegant S in an organic outer shape. The custom created font for the S also plays on the notion of a spiral, which symbolizes “path, journey, or change”– a key focal point of Simplify You Way’s core mission. 

Who they are: Creator of a new home brew adventure

What we created & why: Custom made logo, stylized label and coaster set 

Logo needed to be unique to help accentuate the name. Client requested something special and not a logo that looks like it was also brewed in their garage. The logo and coaster set for their initial beer release helped solidify the name and his “secret” recipe for success.

Who they are: Small welding shop

What we created & why: Custom illustrated logo

Customer wanted a logo that would stand out from the competition as well as meet their request for a “bad ass” looking design.

Who they are: Firefly Acupuncture and Wellness specializes in acupuncture and Chinese herbal medicine

What we created & why: Branding & identity

A key focus while developing the identity was to create a brand that would feel welcoming and modern as well as incorporate both the visual of the firefly and an acupuncture needle. Can you spot the needle?

Who they are: Dog training company with a playful vibe

What we created & why: Custom illustrated logo design

The visual challenge was to incorporate the client’s love for sugar skull visuals & culture as well the main element – her personal pooch (Roxy). The main goal was to create a fun, vibrant and inviting brand for the dog training company.

Who they are: A realty group that serves the DC/VA/MD area that specializes in residential properties but also deals with commercial properties as well.

What we created & why: Identity design

The challenge was to make sure commercial properties were incorporated into the overall design along with the focus on residential properties, the inclusion of commercial properties needed to be incorporated into the overall design as well. (this is redundant)

What they say: My first reaction to seeing my logo was a jaw dropping WOW! I am not an easy person to please or excite but when I saw the logo for my company I was in awe and really excited to start marketing my company with my new simple but professional looking brand. – AMIR HABIBZADEH

Who they are: A blog dedicated to bringing peace in life through minimalism

What we created & why: Identity design

The design aims for a minimalist look and feel while incorporating the cat from the name (notice the difference between this cat and the more detailed, scruffy cat in the MadCat logo). That, combined with calm colors, creates the peaceful feel the blog provides for readers. 

Who they are: Private contractor who does electrical work and general construction

What we created & why: Identity design

We decided to create the identity as a loose caricature design of the owner while incorporating his company’s functions. The logo highlights the focus on electrical work, but also represents his ability to do general construction. 

Who they are: Big data analytics startup company

What we created and why: Branding

Memorable & unique company name coupled with being a startup allowed for creativity and a bit of fun for the new kid on the block in analytical data consumption.

Who they are: Big data analytics startup company

What we created and why: Large format metal print signage for the Voodoo Lunchbox office decor

Unique company name needed a unique and custom-based illustration to play on a visual not seen in many office locations.

Who they are: Online retail clothing line specializing in beer related apparel

What we created and why: T-shirt designs

Multiple custom designs highlight their unique approach to show support for an individual’s favorite pastime.